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About Me

Me, Jasmine Furelid was born and raised in Stockholm, Sweden. I was based in London 2007-2015 where my stylingcareer started. After my adventure in England and also having enough of the London struggle I relocated back to Stockholm.


My journey as a self taught Stylist/Creative began in 2010 but I've been customising and designing clothes since the age of 14 and been into fashion as long as I can remember. Over the years I have worked across music, lifestyle and fashion. I've had spearheaded visual campaigns for up coming artists, high profile celebs and fashion forward brands. 

2016 I decided to start my own brand fe:male, a brand that represents colourful raw femininity fashion and statement jewelry. I want the brand to inspire people, be yourself to the fullest and dare to express YOU, your style and your shine! You can find my jewelry in selected stores in Stockholm & Gothenburg. 


''Jasmine aka JF Stylissimo commands uniqueness in all she does.  From edgy, young and urban, she will always 'twist' it up and visually excite anyone who crosses her path. Her work speaks volumes and the worlds of fashion and entertainment are colliding beautifully for her...''

"Style is a way to say who you are without having to speak''
-Rachel Zoe

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